In the door and window consumer market, emotional marketing is a kind of marketing method commonly used by many companies, and it is also one of the most popular marketing methods to impress consumers. Many eye-catching companies associate brand image with “happiness”, “life” and “family”, making full use of the connection between home and life for marketing activities, thus holding consumers’ emotions and holding back consumption. The heart of the person. However, "emotional" marketing is not a panacea, and even the best marketing model needs to be supported by high-quality products. "Emotional" marketing can only make the brand promotion more effective with less effort.

 

"Emotional" marketing needs to fall to the ground

 

"Emotional brand" marketing seems to be a lot of door and window brand marketing trends, and the connection is not difficult to understand. After all, the doors and windows are closely linked with the family, and the emotions of the home are easily projected into the home. Therefore, the brand is also It is this consumer psychology that has been grasped, and the focus is on exerting “emotional cards”. However, this has become a phenomenon worth discussing. When so many brands start discussing “happiness”, “life” and “family”, Whether consumers will still be moved. At the same time, these "emotions" have become words in floating paper and propaganda. A marketing method in which a brand plays "emotional cards" often needs to fall to the ground.

 

Support with quality products is the key

 

"Only the concept, there is no product support, in fact, such marketing is of little significance. At present, many marketing strategies with a sentimental route will have such a problem." After the company successfully uses marketing to attract audiences, how to turn it into understanding and support for the brand. The key is whether the quality of the product matches the concept of marketing. "If you want to play emotional cards, then what is the value of the doors and windows for the parents, and what doors and windows are needed for the children to grow up. These should be seriously considered at the beginning."

 

Don't let the "emotional card" become a million oil

 

According to industry analysts, if the product can not fully support the concept of emotional cards, but still talk about this concept, it often reveals the vagueness of brand product positioning. To put it bluntly, this is the product for whom this product is used. Clear, so the "emotional card" has become a million gold, no matter who uses it, always a family, this is always true. Clearly targeted is the premise of product establishment and marketing concept establishment. Otherwise, it is impossible to obtain the target audience's appeal. Therefore, it can only be used for emotional marketing. “The brand should understand life and then position it. This is the brand side. Need to be clear, different groups have commonalities and differences, and doors and windows are actually products for these commonalities and differences."

 

Due to changes in consumer attitudes and rising consumption levels, people buy goods such as doors and windows not simply to meet the basic needs of life, but also to enjoy spiritual enjoyment. Only by playing "emotional cards" while ensuring high-quality product output can the impact of emotional marketing play an active role and meet the needs of contemporary consumers more.